Exciting shows from London Fashion Week Men’s SS18 | Cuts for Him

So as mentioned in my previous article, I should have shared these with you a few weeks ago. However, better late than never. So without further ado, here are some of my favorites shows from LFWM AW18.

Wood Wood

Wood Wood is a contemporary fashion and lifestyle brand based in Copenhagen, Denmark. It was founded in 2002 which makes it the oldest clothing brand in this article.

What We Wear (WWE)

What We Wear is a London based contemporary brand launched by British Nigerian rap artist Tinie Tempah. It was launched in Jan 2017 during LFWM and has never looked back since. Incorporating timeless British style with modernity, redefining the traditional sports silhouettes, Tinie and his team were able to create a line that transcends sect. As he puts it in an interview with GQ, he wanted to create a clothing line that was both casual and formal at the same time.  His show was definitely one of the best of the season.


Tonsure is a contemporary Scandinavian men’s line which was founded in 2013. Malte Fagstad founded the brand after working with Maison Martin Margiela as a designer. The debut collection was launched for AW14.

So there you have it. I promised this is the last article you will read that is LFWM AW18 related from me. I am now looking forward to Paris Fashion Week end of February. Stay tuned.

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