And just like that, 2017 is gone. I can still remember vividly every key moment of my work on Cuts for Him like it just happened. From my trips to the middle east to having a key meeting with one of my favorite grooming brand, Elemis. The sketches I make before a shoot, to waiting for the golden hour to shoot the perfect pictures. Oh, the memories. 2017 was a great year for Cuts for Him. I may need a couple of months to properly label 2017 but I know for sure that it was a key year in the life of Cuts for Him. A year of creative expansion and opened opportunities. Opportunities to work with bigger brands and better creatives.
To help me articulate, here are photos of key work and places I went to in 2017:
The above shot was taken for a piece I did on identity. The piece itself is called Cultured in Culture and can be found here if you fancy reading it. One of my most personal pieces.
Like the first photo, this one just above is a personal one. In fact, it started the Cultured in Culture series. This series looks at being born in one culture but growing up in another. The crossroads these cultures brought into my life. Have a read here.
So I got an email on Thursday afternoon from a PR company on behalf of Marks and Spencer inviting me to an exclusive event called Tailoring Talk. If I were to be honest, I almost deleted the email as I was only skimming through my inbox getting rid of spam emails sent by so called social media companies promising to make me a “star” on social media. You can imagine the annoyance. Anyway I am digressing lol.
So I read the invite from Marks and Spencer and the first thing that came to mind was you came too late mate. I had already booked a ticket to go to Paris Fashion Week for a couple of days and one of the days was Tuesday (the day of the event). As regular customer of Marks and Spencer it would have been nice to be there but I had already made other commitments. However, after a few hours of deliberation, I decided I couldn’t afford to Continue reading Marks and Spencer takes tailoring to the next level | Cuts for Him→
I find it interesting that a lot of Londoners do not know about London Collections Men (LCM). I have lost count on the amount of times i receive a blank stare whenever I mention LCM to people. I am like, where have you been? But of course, not everyone is into fashion right.
Just in case you are reading this and do not know what LCM is all about, it is a bi-annual event (January and June) where everything pertaining to men’s fashion is exhibited through runway or presentation. Designers and fashion houses showcase their best designs for the coming season so that buyers (wholesale) have the privilege of product live before putting in orders. Continue reading Cuts for him at LCM SS17: 4 looks in 4 days→
For those of you who do not know, London Collections: Men or LCM is a biannual showcase that takes place every January and June that celebrates the creative and commercial importance of the British menswear industry hosted by the British Fashion Council.
London being a major city of the world when it comes to fashion is a perfect host location for an event like LCM that is a creative hub for young and upcoming brands to showcase their creativity. LCM has also attracted big international brands such as Tom Ford, Hilfiger, Coach and Gieves and Hawkes. The shows also attract bloggers like myself, press from major publications and local and international buyers. LCM is itself still in its infancy but has some of the industry’s well know faces such as David Gandy, Lewis Hamilton, Dermot O’Leary Continue reading London Collections: Men AW16 – A quick preview→